Stockbridge real estate agents who happened upon last week’s Wall Street Journal feature might have been jolted by the headline, “How to Sell Your Home Without a Real-Estate Agent.” Why would the Journal—one of the most sophisticated observers of today’s business realities—possibly want to lead readers down the FSBO (For Sale by Owner) path? Don’t actual market results point to the opposite approach?
As it turned out, the shock turned out to be only headline deep. What seemed to be a how-to for homeowners intent on doing without the services of a Realtor® quickly proved to be the opposite. Stockbridge readers who read on discovered the article was more like a how-not-to advisory for Stockbridge sellers. Among the key points:
Since most FSBOs hope to avoid paying “the typical 6% commission,” it’s not surprising that, as one self-help service admitted, 70% of sellers who started out as FSBOs “ultimately hired a full-service real-estate agent to sell the house.”
So why did the Journal choose that headline for an article that goes into such detail about the pitfalls of selling your home yourself? It’s anyone’s guess—but I’d go with shock value. For the 92% of sellers who decide to hire a professional, it certainly would get attention. Speaking as one of Stockbridge’s experienced real estate agents, I’m pleased that they did: it showcased many excellent reasons to give me a call!